When building out a production studio that you hope to be versatile and as turnkey as possible for the people who will use it, there are countless decisions to make, including how to equip it.

The C Stand is one piece of equipment used in almost every REV Studio production. It is the equivalent of the Swiss Army Knife for production, capable of holding lights, cameras, booms, props, and more, making them the ultimate multitaskers. REV Studio provides eight as part of its studio usage package.

“In the fast-paced world of production, efficiency is key,” said Lynne Arciero, founder and CEO of REV Studio. “When we built out REV Studio in 2019, we wanted to help productions focus on their creative process and not have to worry about lugging in and out a lot of heavy equipment. With the size of our studio, eight seems to be the magic number.”

The term C Stand, or Century Stand, comes from the early days of lighting equipment and is named after the company that originally designed it for live theater and filmmaking: Century Lighting.

“We liked the idea of having all black C Stands for the aesthetic and to limit any reflection with lighting,” explained REV Studio’s manager, Mark Strube. “Since REV Studio has white floors, we upcycled discarded tennis balls from the La Jolla Tennis Club public courts down the street on the legs of each stand to prevent the feet from leaving marks on the floor. It also makes it easy to slide the stands around.”

Mastering the safe use of a C Stand involves proper technique and on-the-job training. Given that these stands elevate equipment high above or to the side, the stand’s base requires weighting, typically with sandbags. It is also important not to exceed the limit of the weight capacity of the stand. Each of REV Studio’s Avenger and Mathew’s C Stands have a load capacity of 22 lbs according to the manufacturer’s specs.

Strube explained, “We’ve seen all manner of ways that people use sandbags on the C Stand base. We recommend pointing the tallest stand leg in the direction of the equipment it is holding. From there, the sandbag should drape over the top of the tall leg, making sure the weight rests on the stand, not the ground.”

REV Studio also provides several 25 lb sandbags as part of its studio usage package. Our team is happy to provide a safety check to see if the stands are secure.

After all, in the production world, C stands are the muscle to support the expensive, technical, and specialty equipment. Most importantly, keeping people safe on set is our highest priority.

The holiday season is a perfect opportunity to connect with your audience in meaningful and festive ways. As a production studio like REV Studio, preparing and creating content for the holidays requires careful planning, creativity, and a touch of holiday spirit. In this guide, we’ll walk you through the steps, with insights from REV Studio, to ensure your holiday content shines bright.

Step 1: Set the Scene
Before diving into content creation, take a moment to define your goals and target audience. REV Studio’s approach to setting the scene involves understanding the unique preferences of its clients and creating authentic holiday content that resonates with the target demographic.

Step 2: Plan Ahead
We know that planning is essential for holiday content success. At REV Studio, we create a content calendar for our clients that outlines key dates, themes, and deadlines. The calendar helps to allocate resources effectively and maintain a consistent posting schedule throughout the holiday season.

Step 3: Embrace the Theme
Incorporate holiday themes into your content to evoke the spirit of the season. Whether it’s Thanksgiving gratitude or New Year’s resolutions, infuse your messaging with holiday elements that resonate with your audience.

Step 4: Diversify Your Content
We advise utilizing a variety of multimedia with your created content, so make sure to mix up your formats with videos, blog posts, infographics, and social media posts. Consider creating behind-the-scenes content showcasing your team’s holiday preparations – it adds a personal touch and humanizes your brand, similar to REV Studio’s behind-the-scenes glimpses into our creative process.

Step 5: Unwrap Creativity
REV Studio understands that tapping into creativity makes holiday content stand out. Brainstorm unique angles, heartwarming stories, and innovative visual concepts that capture the essence of the holidays.

Step 6: Sprinkle Joy with User-Generated Content
Invite your audience to participate by sharing their holiday stories and traditions or creating content related to your brand. User-generated content fosters community and engagement. At REV Studio, we are all about building meaningful connections.

Step 7: Plan for Accessibility and Inclusivity
It is important to ensure your content is inclusive and accessible to a wide range of audiences, respecting different cultures, religions, and backgrounds, just as they consider diverse perspectives in their projects.

Step 8: Reflect Your Brand
While holiday content can be playful, it should align with your brand’s identity and maintain consistency across our multimedia projects.

Step 9: Optimize for Sharing
We understand the significance of crafting easily shareable content across social media platforms. Use catchy headlines, visually appealing graphics, and holiday-themed hashtags to encourage engagement and sharing.

Step 10: Spread the Cheer
As you launch your holiday content, engage with your audience’s reactions and comments. Respond promptly, encourage conversations, and build a genuine connection with your audience.

The holiday season offers a unique chance to foster a stronger bond between your brand and your audience, and REV Studio is here to help. By planning, getting creative, and embracing the holiday spirit, you can create memorable and heartwarming content that spreads joy and resonates with your audience well into the New Year.

In the world of visual storytelling, two contrasting elements play a pivotal role: motion and stillness. These two dynamics can captivate our imaginations, leaving lasting impressions that transcend time. 

At REV Studio, a premium photo and video studio based in La Jolla, California, we understand the essence of these elements. We offer a unique experience that allows you to sparkle on camera, be it video or still photography. 

Welcome to REV Studio, where your brilliance comes to life in motion and stands frozen in time.

The Dance of Sparkling Motion:

When it comes to capturing the magic of movement, REV Studio truly shines. Whether you’re a professional dancer, an aspiring actor, or a musician seeking to create captivating music videos, this dynamic studio provides an environment that brings your talents to life. Equipped with state-of-the-art cameras and lighting, and a team of skilled professionals, REV Studio ensures that every dance step, every expression, and every note is captured in its full glory.

The studio’s expertise in video production goes beyond mere technicalities. We understand the importance of setting the right mood, creating the perfect lighting, and curating an atmosphere that complements your unique vision. 

With its extensive range of props, backdrops, and versatile sets, REV Studio provides a canvas upon which your creativity can soar. Our experienced team collaborates closely with you to understand your objectives and execute them flawlessly.

The Serenity of Stillness:

While motion carries a distinct allure, there is unparalleled beauty in capturing a single moment suspended in time. 

REV Studio recognizes the subtleties of still photography. It offers an exceptional setup for those seeking to freeze memories, showcase products, or capture the essence of their vision in a single frame. From high-end fashion shoots to commercial product photography, the studio’s attention to detail and commitment to perfection shine through in every shot.

Creating a perfect still photograph requires meticulous planning, precise lighting, and an acute understanding of composition. REV Studio’s professional photographers are well-versed in the art of still photography, employing their technical expertise and artistic vision to craft images that leave a lasting impact. 

The All-Inclusive Experience:

At REV Studio, the dual offering of sparkling motion and stillness is not limited to the technical aspects of photography and videography alone. 

The studio also provides a seamless experience with top-notch amenities to ensure that every moment spent within its walls is comfortable, inspiring, and memorable. From spacious dressing rooms and makeup stations to friendly and accommodating staff, REV Studio aims to make your time on set an enjoyable one.

Moreover, our commitment to client satisfaction extends beyond the shoot itself. We offer comprehensive post-production services, including editing, retouching, and color grading. REV Studio strives to be your trusted partner, accompanying you on your creative journey from the initial concept to the polished finished product.

Whether you seek to sparkle on camera or embrace the serenity of stillness, REV Studio provides the perfect platform to showcase your brilliance. 

Lights, camera, action! Are you ready for your next video shoot? Pre-production is key to ensuring your video project runs smoothly and produces the results you want.

With advanced video editing software, it may seem easy to say, “Let’s fix it in post production.” The reality is if your project is propery planned for and organized, you will ultimately get a much better product and save time and money.

Let’s dive into why pre-production is so important and how to prepare for your next video shoot.

Pre-production involves all the planning that happens before the actual filming takes place. This includes creating a concept, storyboarding, scripting, location scouting, casting, wardrobe, and props. When you invest the time in pre-production, you’ll save time and money during the filming process and have a much better chance of getting the results you want.

One of the biggest benefits of pre-production is that it helps you avoid costly mistakes. Imagine arriving on set with all your equipment only to realize you don’t have the right lighting or props. Or worse, discovering that the actors you hired don’t fit the roles you had in mind. These mistakes can set your project back and result in a less-than-ideal end product.

Another important aspect of pre-production is that it helps you stay on schedule. Without proper planning, it’s easy to lose track of time and end up rushing to finish the project. This can lead to a subpar final product or, worse yet, the project being scrapped altogether.

So, what steps can you take to prepare for your next video shoot? Start by creating a concept and a storyboard. This will help you visualize the finished product and ensure that everyone involved in the project is on the same page. Next, create a detailed script and schedule that includes time for rehearsals and any necessary reshoots. Then, scout your locations and make sure you have all the necessary permits and permissions in place.

Don’t forget about the talent. Make sure you’ve cast the right people for the job and that they have appropriate wardrobe and makeup. And of course, don’t forget the props! Whether it’s a small detail or a major set piece, having the right props can make all the difference in the finished product.

Now, you may be thinking, “That all sounds great, but where can I find a great pre-production team?” Look no further than REV Studio in La Jolla. With their expert team of filmmakers, producers, and creatives, REV Studio can help you plan every detail of your video shoot, from concept to completion.

Take the time to plan every detail, and you’ll save time, money, and headaches down the road. And if you need help, turn to REV Studio in La Jolla – they’ll help you bring your vision to life with a smile on their face.